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How to Communicate Change Through Video



In order for a company to develop, change is both inevitable and necessary.

As an employer it is vital to inform your employees about the changes your business is making, to ensure a smooth transition from old to new methods.



Why should I communicate change through video?



A video is the perfect way to communicate change within your company:



1. It is clear and precise - you are able to compact all your information into one short and easy to follow sitting.



2. Video is easy to divide into digestible sections.



3. A video is re-watchable - unlike live meetings, videos can be re-visited again and again. This allows employees to learn at their own pace with less pressure.



4. It reduces the reading workload - using video rather than long documents will reduce your employees daily reading



5. The content is visual - With 65% of the population being visual learners, a video will target the majority of your workforce.



How do I communicate change through video?



1. Create a clear and honest video



Honesty is the best policy. Make sure you are true to your company culture, brand values and mission when you are creating your video.

Being truthful with your information is vital to achieve your employees' trust. If you are incorporating change because of a previous error, your workforce will respect you more if you acknowledge your mistake. They will be more inclined to accept and move forward with the change.

It is important to be clear with your message. Keep the language simple and the content explanatory but compact. Videos can communicate lots of information in a short space of time, so make sure to keep it short and sweet.



2. Use sections



Use sections to communicate the different aspects of your new policy. Use different colours or images in these sections to help visual learners. This will help break up your message into digestible chunks.



3. Be inclusive




If the change will affect certain areas of your workforce in a different way, make sure to include this. Don’t leave out any members of your team as they may feel less inclined to jump on board with your new way of thinking.


If you have a large workforce, it can be beneficial to create a different video for each department. You can then tailor the message for each recipient.



4. Explain how it will benefit your employees


Don’t forget to explain how they change will benefit your employees. How will it make their working day easier? How will it improve their everyday life? Small incentives will encourage your employees to welcome the change you are enforcing.




5. Explain what will happen now (including what your colleagues need to do)


It’s important your employees know where they stand. You need to make it clear what they need to do moving forward. If this is not communicated simply and effectively the change may be slow and disjointed.


6. Explain why the change is happening


Everything happens for a reason. Sharing the reason for the change with your colleagues is important. They should understand not only what is happening, but why it is necessary.


7. Include a method of response

Make sure to include contact information. A clear email address, forum or phone number in which all questions or concerns can be sent to. This makes sure your employees feel they can have their say and ensures all the information goes to one place.




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