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16 Types Of Marketing Video Explained



We're sure you're aware of the importance of using video to market your brand. With over 81% of businesses using video as a marketing tool (Hubspot), it's time to follow suit - but that's why you're here, right?

With so many options floating around, it is hard to understand what your brand needs and how you can achieve it.

Of course, the first step is to plan your marketing strategy. This will help you decide on the right video style for you.

Below are 16 different marketing videos and how you can use them.

Brand/Product Promotion

1. Explainer Videos


An explainer video is the best way to introduce your brand. Your brand explainer video will be the first thing people see when they head to your website or social media; so it must be perfect!

Check out our blog 5 Tips To Create a Successful Explainer Video to get started.

Example: Dollar Shave Club (witty and informative!)

2. Product Launch/Advertising



A product video explains and presents a specific product's benefits. It should emphasise its unique features exhibit how it solves your customers' problems.

Example: Apple iPhone 12

3. Tutorials

Tutorials are growing increasingly popular by the day. A tutorial explains how to use your product and squash any potential customer concerns.

Check out our blog 7 Steps To Creating a Successful Tutorial Video to get started.

Example: iMac Startup

Company Culture

4. Event Streaming

Live streaming your events to your social media or website is an excellent marketing tool that will maximise your reach and boost your engagement.

Check out our blog How To Boost Your Engagement Using Live Video for more tips.

5. Staff Spotlights


Introducing your staff using videos is a great way to add a touch of personality to your website. It's nice to have a face behind the name and makes your brand feel approachable.


Example: MAF

6. Behind The Scenes

"A day in the life of" style video. Opening your doors up and inviting your customers to see what goes on in your headquarters is a great way to express your brand's personality, mission and company culture. It highlights you as an honest and trustworthy company.


7. Interview

Interviewing a team member or outside specialist is the perfect way to inform your staff and customers whilst promoting your brand. Check out these tips on How To Conduct An Interview To Improve Your Video Marketing. Interviews can be live or pre-recorded.

Example: Nespresso



8. Webinar

"A webinar (a combination of the words "web" and "seminar") is a video workshop, lecture, or presentation hosted online using webinar software. Often business-related, these sessions can be used to share knowledge, ideas, and updates with people around the world." (Learning Hub)

Record sections of your live webinar to promote your brand on Social Media after the event.

Non-Branded Videos

9. Charity Support




A charity video shows your support for a cause close to your company's heart. A charity video is not a marketing video, but very important nonetheless. Selflessly supporting a cause your passionate about shows you are genuine and have priorities that lie beyond the business world.


Example: Pantene

10. Entertainment

People love to laugh! An entertaining video within your companies field is sure to boost your engagement and increase your brand awareness, even though it doesn't directly promote your product.


Example: Vogue

User-Generated Content

11. Success Story

A customers journey whilst using your product is a great way to show that a) your product works, b) how it can improve life for the better and c) it's legitimate.

The video should follow a customer's journey before, during, and after using your product.


Example: HubSpot

12. Testimonials

You can build a whole brand video using customer testimonials. It is similar to the success story, yet it mainly focuses on the end result and your customer's loyalty.

13. Influencer Reviews


So many customers get product recommendations from influencers on Instagram and youtube. Asking an influencer to review your product or work in partnership with your brand (note - it can be an expensive deal), is a great way to maximise your video engagement.

14. Vloggers

Similar to the above. However, vloggers can be very niche and usually work on youtube. If you have a specific target audience, finding a vlogger within your field could be a great way to boost your brand's engagement.


Example: Parker Walbeck

Problem Solving

15. FAQs

Answering FAQ's in a video saves time for you and your customers!

Example: NN Group



16. Customer Support

A video to support your customers when something goes wrong! Perhaps there are common mistakes people make with your products - a simple video could help solve this!

PS - You can also use this to cross-sell other products!


If you are interested in using video to help your customers get to know you better, please feel free to get in touch with us at hello@foxfifth.com

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