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5 Ways To Improve Your Work Culture Using Video

Updated: Nov 25, 2022

Effective internal communication is integral to a smooth business and happy workplace. A positive work culture relies on good, honest and accessible communication, and with remote and flexible working becoming more common, the need for effective communication has never been greater.

Video is the most effective method of communication. It simplifies information for your workforce whilst being a cost-effective and easy way to update your team. Statistically, video trumps emails, articles, infographics, ebooks, and presentations as the employee favourite. Find out more about why video is so effective in our blog 7 Reasons Video is the Best Internal Communication Method.

So, how can you use video to improve your work culture? Check out our 5 ways below!

1 - Updates and News

A simple two-minute video is ​worth 1.8 million words! Why not refresh your team's knowledge with a weekly update? This will reduce the daily reading load and adds a personal touch to your ordinary de-brief.

Use a vlog style video to connect with your employees. Speaking directly into the camera lens helps bridge the physical gap of remote working and adds warmth to the speaker. A video is quick to film and even quicker to distribute. Check out how to edit your videos in our blog, The Best Editing Software For Your Marketing Video: DIY Filming Tips.

If you prefer to stay off camera, use animation to deliver your information in an equally fun and engaging way.

2 - Shoutouts

Is it someone's birthday? Has someone completed a fantastic project? Perhaps you've just presented employee of the month?

Employee shoutouts are a great way to build a positive workplace culture. It is essential that your employees feel valued, and by distributing videos of recognition, you're applauding hard work in a fun, personal way.

3 - How-to Tutorials

A how-to tutorial is simple to make and easy to digest. Around 65% of people are visual learners; that's over half of your workforce! A 'how-to' guide will likely be better understood, retained and applied by your employees if it is in video form. Some employees may struggle with lengthy documents, so video is an inclusive way to ensure everyone feels comfortable within your company.

Build an internal collection of how-to videos that can be re-used as you welcome new employees for a time-effective way to distribute critical information.

4 - Recruitment

A positive workplace not only increases happiness and engagement from employees but also entices potential staff. Use video to showcase your workplace culture to attract new talent to your team.

Check out our guide, 7 Things To Include In Your Company Culture Video for more information.

5 - Connect Employees

If you have a large team with numerous departments, you can connect your employees with informative videos about different job roles within the workplace.

Each team member must understand how the company works and how everyone contributes to the overall effort.

Why not try a 'day in the life' series and highlight one job role each week? Or use animation to make the company's building blocks clear and show how each team member is imperative to the businesses' success.

If you would like help with your internal communications and improving your workplace culture, get in touch with us today at

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