Did you know that 81% of businesses currently use video as a marketing tool? According to Insivia, Mobile video consumption rises by 100% every year, so if you haven't jumped on board the video marketing train yet, it's time to buy your ticket!
There are many marketing video styles (take a look at our blog 16 Types of Marketing Video Explained for more information), but how do you set about making one?
Some brands opt to make their own marketing videos:
Full creative control
May not reach a professional standard
Less knowledge of the video marketing tricks and trends
No guide or advice on content
May fall short compared to competitors
Of course, the expense is a significant factor to consider when deciding whether to make your own video or hire a professional company. Remember, though it may be more expensive to hire a company initially, the end result will be of a higher standard, and therefore more successful, improving your return on investment.
If you would like to make your own marketing video take a look at our helpful DIY filming tips and guides:
Why You Should Hire a Professional Video Production Company
There are many reasons to hire a professional video production company like Fox & Fifth:
1 - Professional Result
Hiring a professional production company is the best way to ensure an excellent result. By putting your project in the hands of people who create video content day in, day out, you're guaranteed to benefit from their experience, skills and knowledge.
2 - Easy Communication
Professional production companies are always one phone call or email away. Rather than using 'freelancer sites', or websites that use a middle man, professional production companies are easy to reach directly to ensure a smooth process.
3 - Time-effective
Do you have a lot to do? Why waste your time on marketing videos? There are only so many hours in a day, and handing over the responsibility to someone else is a way to lighten your load.
4 - Cost-effective
The better the video's quality, the more success it will bring. With expert production and knowledge going into your content, it is more likely to obtain a profit.
5 - Concrete Advice
The best way to know whether you're on the right track with your marketing video is by asking the experts themselves. If you're unsure about your content or plan, a video production company will always point you in the direction.
6 - Improve Brand Image
Your brand needs to be reputable. By hiring the same video production company for all your video marketing needs, you ensure a continuous style, making your brand's personality more attractive and trustworthy.
If you are interested in using video to help your customers get to know you better, please feel free to contact us at firstname.lastname@example.org.