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Why You Should Incorporate National Holidays Into Your Video Content




National Holidays can be your brand's best-friend or it’s worst enemy.



Of course, fun and light-hearted holidays such as Pancake Day, Love Your Pet Day and National Pizza Day (yes- that is a thing), are perfectly harmless to use in your marketing strategy. They generate fun and engaging content that can be very useful when connecting with customers and entertaining your audiences.



2020 has seen more brands raise awareness and show support for more impactful holidays. According to Sprout Social’s #BrandsGetReal report, it was revealed that “the majority of consumers (70%) believe it’s important for brands to take a public stand on social and political issues”. The world is demanding change and your brand should not be left behind.



However, the same report found that “More than half of consumers (53%) believe brands only take a stand for public relations or marketing purposes”.



For your brand's credibility and to respect the importance and sensitivity surrounding certain national holidays, your video content should mirror your true feelings whilst aiming to selflessly help the cause.



Below are tips on how and why you should endeavour to incorporate National Holidays into your brand's video content.




1. To Establish Your Personality


National Holidays are a great way to show off your brand's personality. With a range of dates celebrating so many versatile occasions, you are able to establish your brand's essence.



If you are a quirky company, weird and wonderful dates such as Cheese Lovers Day (Jan 20th) or Look-alike Day (April 20th) are a great way to connect with your audience through humour and light hearted content.



If you’re a brand keen to establish yourselves as leaders in your field, dates such as Podcast Day (September 30th) or Authors Days (November 1st) are great opportunities to educate your audience.



Make sure you tailor the holiday to your brand's need:


  1. Why are you generating content around this holiday?

  2. What is the intended outcome?

  3. How can it help you connect or make a change?



No matter the holiday, your marketing video should be planned. If you need help with creating your video marketing strategy, check out our blog, “How To Create a Video Marketing Strategy: 5 Steps To Success”.




2. To Take a Stand



Last year marked the importance of awareness days and the imperative need for change. Taking a stand on subjects you truly believe in is an admirable way to gain loyalty and respect, whilst highlighting your company values.



It is important to dive into your cause whole-heartedly. Do your research, conduct interviews and plan your content. Tip-toeing across a National Holidays which are valued by so many is more dangerous than not covering them at all.



Make sure you truly believe in your cause. Your support should not only help your customers understand your brand's identity and beliefs, but should help out and generate a positive outcome for your chosen cause or political opinion.



Top Tip - Interview content is incredibly useful. By conducting interviews with campaigners and lead personalities for your chosen cause, you can create highly informative content whilst learning more about the issue yourself.



3. To Showcase Your Niche





Perhaps you run a pirate themed crazy golf course… days such as Talk Like A Pirate Day (19th of September) are perfect for showcasing your niche and generating fun content.



Chances are, you don’t run a pirate themed crazy golf course - however the sentiment still remains. With hundreds of strangely specific National Holidays out there, you have the chance to create videos unique to your brand, which really encapsulate your purpose.



Things To Remember:



  • Post In Advance


Don’t wait until the day of the event to share your video. Make sure to share your thoughts and share clips of your video prior to the day, in order to generate excitement and gain awareness of your chosen national holiday.



  • Chose Wisely


You can’t cover every national holiday, and you don’t need to. Choose wisely and make sure it is appropriate.



  • Use Hashtags


When sharing on social media make sure to use relevant and appropriate hashtags to generate shares.



  • Have a Purpose


As mentioned it is important to have a reason why you're creating a video centred around this holiday. Some will be more serious than others. Perhaps it’s a little light-hearted joke? Or perhaps it is a cause your brand is keen to raise awareness for? Whatever the reason - make sure you can justify it.



A List Of National Holidays



The wonderful team over at HubSpot have put together a Social Media Holiday Calendar which you can download and use for free!



You can also find the list below (again - courtesy of HubSpot)



If you want to know more about how we can help you maximise your engagement through video, please get in touch with us on hello@foxfifth.com



January 2021

1. Friday, New Year's Day #NewYearsDay

2. Saturday, Science Fiction Day #ScienceFictionDay

4. Monday, National Trivia Day #NationalTriviaDay

5. Tuesday, National Bird Day #NationalBirdDay

11. Monday, Human Trafficking Awareness Day #HumanTraffickingDay

11. Monday, Clean Off Your Desk Day #CleanOffYourDeskDay

13. Wednesday, National Sticker Day #NationalStickerDay

15. Friday, National Hat Day #NationalHatDay

18. Monday, Martin Luther King, Jr. Day (Third Monday of January) #MLKDay

20. Wednesday, Cheese Lovers Day #CheeseLoversDay

21. Thursday, National Hugging Day #NationalHuggingDay

21. Thursday, Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay

23. Saturday, National Pie Day #PieDay

24. Sunday, National Compliment Day #NationalComplimentDay

25. Monday, Opposite Day #OppositeDay

25. Monday, Community Manager Appreciation Day (Last Monday of January) #CMAD

28. Thursday, Data Privacy Day #PrivacyAware

February 2021

2. Tuesday, Groundhog Day #GroundhogDay

2. Tuesday, World Wetlands Day #WorldWetlandsDay

4. Thursday, World Cancer Day #WorldCancerDay

5. Friday, National Weatherperson’s Day #NationalWeatherpersonsDay

7. Sunday, Super Bowl LV (Varies each year based on the U.S. Football season) #SBLV #SuperBowlSunday #SuperBowl

7. Sunday, National Send a Card to a Friend Day #SendACardToAFriendDay

8. Monday, National Boy Scouts Day #BoyScoutsDay

9. Tuesday, National Pizza Day #NationalPizzaDay

11. Thursday, Safer Internet Day #SID2021

11. Thursday, Inventors Day #InventorsDay

12. Friday, Chinese New Year #ChineseNewYear

13. Saturday, World Radio Day #WorldRadioDay

14. Sunday, Valentine's Day #ValentinesDay

15. Monday, Presidents Day (Third Monday of February) #PresidentsDay

16. Tuesday, Mardi Gras #MardiGras

17. Wednesday, Random Acts of Kindness Day #RandomActsOfKindnessDay

18. Thursday, National Battery Day #NationalBatteryDay

20. Saturday, World Day of Social Justice #SocialJusticeDay

20. Saturday, Love Your Pet Day #LoveYourPetDay

21. Sunday, International Mother Language Day #IMLD

March 2021

2. Tuesday, National Read Across America Day #ReadAcrossAmerica & #DrSeuss

3. Wednesday, World Wildlife Day #WorldWildlifeDay

4. Thursday, National Grammar Day #NationalGrammarDay

5. Friday, National Employee Appreciation Day (First Friday of March) #EmployeeAppreciationDay

5. Friday, National Day of Unplugging (First Friday of March) #NationalDayOfUnplugging

6. Saturday, National Dentist's Day #DentistsDay

7. Sunday, National Be Heard Day #NationalBeHeardDay

7. Sunday, National Cereal Day #NationalCerealDay

8. Monday, International Women's Day #BeBoldForChange

8. Monday, National Proofreading Day #NationalProofreadingDay

9. Tuesday, National Napping Day #NationalNappingDay

10. Wednesday, National Pack Your Lunch Day #NationalPackYourLunchDay

10. Wednesday, National Women and Girls HIV/AIDS Awareness Day #NWGHAAD

11. Thursday, National Worship of Tools Day #WorshipOfToolsDay

12: Friday, National Girl Scout Day #GirlScoutDay

12. Friday, Popcorn Lover's Day #PopcornLoversDay

14. Sunday, Potato Chip Day #NationalPotatoChipDay

14. Sunday, Pi Day #PiDay (To go the extra mile, post this at 1:59, as Pi equals 3.14159...)

15. Monday, World Consumer Rights Day #WorldConsumerRightsDay

16. Tuesday, National Freedom of Information Day #FreedomOfInformationDay

17. Wednesday, St. Patrick's Day #StPatricksDay

18. Thursday, Awkward Moments Day #NationalAwkwardMomentsDay

19. Friday, National Let's Laugh Day #NationalLetsLaughDay

19. Friday, World Sleep Day #WorldSleepDay

19. Friday, Red Nose Day #RedNoseDay

20. Saturday, International Day of Happiness #InternationalDayofHappiness

20. Saturday, World Storytelling Day #WorldStorytellingDay

20. Saturday, First Day of Spring #FirstDayofSpring

21. Sunday, Daylight Savings #DaylightSavings

21. Sunday, International Day for the Elimination of Racial Discrimination #RacialDiscriminationDay

21. Sunday, World Poetry Day #WorldPoetryDay

22: Monday, World Water Day #WorldWaterDay

23. Tuesday, National Puppy Day #NationalPuppyDay

23. Tuesday, American Diabetes Association Alert Day #AmericanDiabetesAssociationAlertDay

25. Thursday, Tolkien Reading Day #TolkienReadingDay

26. Friday, National Spinach Day #NationalSpinachDay

26. Friday, Purple Day #PurpleDay

27. Saturday, Earth Hour Day #EarthHour

30. Tuesday, Doctor's Day #NationalDoctorsDay

30. Tuesday, National Take a Walk in the Park Day #NationalWalkInTheParkDay

31. Wednesday, World Backup Day #WorldBackupDay

31. Wednesday, Transgender Day of Visibility #TDOV

April 2021

1. Thursday, April Fools Day #AprilFools

2. Friday, World Autism Awareness Day #WAAD

3. Saturday, Find a Rainbow Day #FindARainbowDay

4. Sunday, Hug a Newsperson Day #HugANewsperson

7. Wednesday, World Health Day #LetsTalk

7. Wednesday, National Walking Day #NationalWalkingDay

10. Saturday, National Siblings Day #NationalSiblingsDay

10. Saturday, Encourage a Young Writer Day #EncourageAYoungWriterDay

11. Sunday, National Pet Day #NationalPetDay

12. Monday, International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight

13. Tuesday, Equal Pay Day #EqualPayDay

15. Thursday, National Tax Day #TaxDay

15. Thursday, Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay

16. Friday, National High-Five Day #NH5D

16. Friday, National Stress Awareness Day #StressAwarenessDay

16. Friday, National Wear Your Pajamas to Work Day #PJDay

17. Saturday, Haiku Poetry Day #HaikuPoetryDay

18. Sunday, National Columnists' Day #NationalColumnistDay

20. Tuesday, National Look-Alike Day #NationalLookAlikeDay

22. Thursday, Earth Day #EarthDay2021

23. Friday, National Picnic Day #NationalPicnicDay

23. Friday, World Book Day #WorldBookDay

23. Friday, Arbor Day #ArborDay

25. Sunday, National Telephone Day #NationalTelephoneDay

25. Sunday, World Malaria Day #EndMalariaForGood

25. Sunday, National Take Our Daughters and Sons to Work Day #COUNTONME

28. Wednesday, National Administrative Professionals Day #AdministrativeProfessionalsDay

29. Thursday, International Dance Day #InternationalDanceDay

29. Thursday, Denim Day #DenimDay

30. Friday, National Honesty Day #NationalHonestyDay

30. Friday, National Adopt a Shelter Pet Day #AdoptAShelterPetDay

30. Friday, International Jazz Day #JazzDay

May 2021

1. Saturday, May Day #MayDay

1. Saturday, International Workers Day #IntWorkersDay

3. Monday, World Press Freedom Day #WPFD2021 #PressFreedom

4. Tuesday, Star Wars Day #StarWarsDay & #Maythe4thBeWithYou

4. Tuesday, International Firefighters Day #InternationalFirefightersDay

4. Tuesday, World Asthma Day #WorldAsthmaDay

5. Wednesday, Cinco de Mayo #CincoDeMayo

5. Wednesday, Thank a Teacher Day #ThankATeacher

6. Thursday, National Nurses Day #NursesDay

6. Thursday, World Password Day #WorldPasswordDay

7. Friday, Space Day #SpaceDay

9. Sunday, Europe Day #EuropeDay

10. Monday, Mother's Day #MothersDay

12. Wednesday, National Limerick Day #NationalLimerickDay

12. Wednesday, National Receptionist Day #NationalReceptionistDay

15. Saturday, International Day of Families #FamilyDay

15. Saturday, National Bike to Work Day #BTWD

15. Saturday, Endangered Species Day #EndangeredSpeciesDay

16. Sunday, Love a Tree Day #LoveATreeDay

17. Monday, International Day Against Homophobia and Transphobia #IDAHOT2021

21. Friday, National Memo Day #NationalMemoDay

24. Monday, National Scavenger Hunt Day #NationalScavengerHuntDay

24. Monday, Memorial Day (Fourth Monday of May) #MemorialDay #MDW

28. Friday, Hamburger Day #NationalHamburgerDay

28. Friday, Heat Awareness Day (Last Friday of May)